Comparative Analysis of Marketing Strategies for Asian Cosmetic Brands: "Case Study of Missha and Kate."
碩士 === 南臺科技大學 === 商管專業學院 === 105 === The aim of this case study is to explore marketing strategies that promote Japanese and Korean cosmetic brands to the Taiwanese market. In the first part of this paper, it includes literature review and provides the reader an insight of marketing strategies inclu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04184319753651569752 |