Exploring the Factors Affecting the Intention to Transfer Information: An Extended TPB Model
碩士 === 南臺科技大學 === 商管專業學院 === 105 === ABSTRACT Nowadays, mobile ads in the mobile apps are the most popular object on advertising for the advertiser, it replaces traditional mobile web browser. There is a simple reason that causes this transition, people spend most of the time with mobile devices, us...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n9m736 |