The Impact of Consumer’s Willing on Buying App Coupons - An Example of MacDonald

碩士 === 南臺科技大學 === 資訊管理系 === 105 === Today's mobile business life and popularity, many business companies are spotted its rich performance opportunities, homeopathic development of some mobile business-based marketing tools to attract consumers to buy their products or services. Coupons have alw...

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Bibliographic Details
Main Authors: HUANG, PEI-SHAN, 黃佩珊
Other Authors: HUANG, HUI-LING
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/ma289b