A Study on the Service Quality, Experiential Marketing, and Customer Satisfaction Tourism Factories:Using Family Travelers as an Example
碩士 === 南臺科技大學 === 休閒事業管理系 === 105 === Abstract The purpose of the study attempts to explore the relationship and difference of family travelers satisfaction between service quality and experiential marketing under different demographic variables. The study conducts a survey and the participants are...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36828339764837538473 |