Dajia Matsu Pilgrimage’s Experiential Marketing and Destination Brand Equity: Using Involvement as a Moderator
碩士 === 南臺科技大學 === 休閒事業管理系 === 105 === Recently, the government vigorously promotes regional activities with special cultural characteristics. Along with the booming of festival activities around the island that bring huge economic benefits, religious festival activities have been listed as one of th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85428060177180211906 |