The Impacts of the Brand Experience and Brand Identity on Brand Engagement, Brand Trust and Stickiness.
碩士 === 南臺科技大學 === 行銷與流通管理系 === 105 === Synthesizing brand experience and brand identity have influence on brand engagement and brand trust and stickiness. A total of 561 valid questionnaires, which were tested for non-response bias and common method variance, they seem to indicate that there biases...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22221696559390308408 |