Antecedents and consequences of network community's users shopping flow
碩士 === 南臺科技大學 === 行銷與流通管理系 === 105 === Based on the theory of flow and social identity, this study explores the network community users's relationship that shopping values and community identity, and the impact of community identity on community engagement and flow, finally, the influence o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41860382545177208481 |