The impact of brand experience, brand trust, brand satisfaction and brand engagement on brand loyalty
碩士 === 南臺科技大學 === 行銷與流通管理系 === 105 === Brand experience has become one of the main marketing issue, this study explores the relationship between brand experience, satisfaction, trust, brand engagement, and explores the mediating effect of satisfaction and trust. Form the sampling of the consumers wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3rd3c7 |