Influences of Advertising Size and Involvement towardAdvertisements Effects on Mobile phone
碩士 === 南臺科技大學 === 行銷與流通管理系 === 105 === People tend to surf on the internet more as the functions of the smartphone improve and network bandwidth increases. As a result, advertisers invest more on mobile advertisements. Given different sizes of the advertisements supported by online advertising pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bffhun |