Exploring the Relationship between Perception and Continuance Intention on Marathon's World APP
碩士 === 大仁科技大學 === 休閒事業管理研究所 === 105 === This study aimed to explore the effects of domestic Marathon’s World APP users’ perception on continuance intention. Applying Technology Readiness and Acceptance Model (TRAM) as test model, subjects in this study were Marathon’s World APP users who filled out...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mcyvgq |