A Study on Brand Marketing Strategies for Taiwanese Fine Porcelain-An Exampleof 1300 Porcelain
碩士 === 大仁科技大學 === 文化創意產業研究所 === 105 === Abstract Since Taiwan became a member of the WTO , Taiwan’s ceramic industry has gradually declined. Following this trend, Cijin Art transformed from making ceramic reliefs into making fine porcelain products and then launched a new brand called 1300 Porce...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/454tjp |