A Study of Brand Identity upon Customer Loyalty of LeeZen Organic Store

碩士 === 大仁科技大學 === 文化創意產業研究所 === 105 === The purpose of this study was to investigate the brand identity upon customer loyalty of LeeZen organic store. The research employed questionnaires and collected total of 290 effective samples from respondents. All data were analyzed by statistical methods inc...

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Bibliographic Details
Main Authors: CHANG, YING-FEN, 張瑛芬
Other Authors: 高華聲
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/634aek