A Study of Relationship Quality and Behavioral Intention from the Integration of Online and Offline Perspective

碩士 === 亞洲大學 === 經營管理學系 === 105 === The prevalence of the Internet has contributed to the emergence of a “finger-swipe economy”. Today, one in every two people makes purchases on mobile devices. This suggests online shopping has become a mainstream consumption style. As many consumers still have conc...

Full description

Bibliographic Details
Main Authors: HUANG, YUN-WEN, 黃筠雯
Other Authors: CHUANG, SHU-HUI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/efesjg