Opinion Leader and Information Search for Mobile Phone Users on the Influence of Word-of-Mouth Communication
碩士 === 亞洲大學 === 經營管理學系 === 105 === The era of Internet has become popular, and today's society is the era of online community, the characteristics of opinion leaders and information search related information, consumers use the smart phone after the word of mouth is one of the important sources...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pu89gq |