Case Studies : Exhibitors Strategy and Brand Image of the Cultural and Creative Industry Expo, "8th Xiamen Fair" as an Example
碩士 === 亞洲大學 === 視覺傳達設計學系 === 105 === A trading-oriented country as it is, Taiwan, though with its small size of cultural and creative industries, can open its international channel and expand the experience value of the global market. Due to the importance of exhibition for Taiwan‘s cultural and cre...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h5bjnp |