The International Strategy of Taiwanese Chain Beverage Stores-Chatime

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === With the progression in economics, a large number of local tea store owners in Taiwan have started to build up their own brand names as beverage chain companies. Due to the domestic market in Taiwan is small, it has became a trend to expand business into the...

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Bibliographic Details
Main Authors: Lin, Wan-Yu, 林婉鈺
Other Authors: Lee, Yung-Chuan
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/39025251741092119607