The Consumer Satisfaction Analysis of Private Brand Sporting Goods-A Case Study of Hallson Sporting Goods

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === This study takes Hallson Sports Goods Co., Ltd. as an example to probes how a company which owns its private brand survives in such a competitive Red Sea Market. First, investigated its current status quo by interview to figure out its business profile; next,...

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Bibliographic Details
Main Authors: Kuan, Hsin-Chieh, 管信傑
Other Authors: Lee, Yung-Chuan
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/4gx67k