The Influences of Advertising Effects and Brand Image on the Purchase Intention for Sports Goods - An Empirical Study of Junior High School Students in Miao Li County
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === In the broad sports brand market, how to attract the attention of consumers, enhance brand awareness and image, and quickly enter into the consciousness of consumers. Nowadays advertising is the most effective marketing gear with highest public exposure. Neve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8e9aue |