The Effects of Relationship Marketing and Conformity upon Consumer Willingness to Make Online Group Purchases
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === With the rise of online group-buying, those in the industry have established many platforms in order to acquire market shares. To achieve sustained operations, price competition is no longer a sustainable tactic; raising competitiveness is the one way to main...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73497864310932563067 |