Exploring Numerology Industry Base on a Perspective of Customer Value
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === Customer‐ perceived value means “the consumer’s overall assessment of the utility of a product based on perceptions of what is received and what is given.” (Zeithaml, 1988)In Taiwan, many markets of numerology consulting, commonly known as fortune-telling, fe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e7na5m |