Exploring Numerology Industry Base on a Perspective of Customer Value
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === Customer‐ perceived value means “the consumer’s overall assessment of the utility of a product based on perceptions of what is received and what is given.” (Zeithaml, 1988)In Taiwan, many markets of numerology consulting, commonly known as fortune-telling, fe...
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ndltd-TW-105THMU14571202019-05-15T23:17:37Z http://ndltd.ncl.edu.tw/handle/e7na5m Exploring Numerology Industry Base on a Perspective of Customer Value 以顧客價值觀點探討命理產業之研究 LIN, JING-YI 林靜宜 碩士 亞洲大學 經營管理學系碩士在職專班 105 Customer‐ perceived value means “the consumer’s overall assessment of the utility of a product based on perceptions of what is received and what is given.” (Zeithaml, 1988)In Taiwan, many markets of numerology consulting, commonly known as fortune-telling, few people concern about customers’ perceived value after the fortune-telling. Also, relevantstudies on customers’ perceived value are rare. Therefore, the research focuses on how numerology industry createshigh quality ofcustomers’ value in order to build up brand-images. Qualitative research method wasemployed and ten different-aged participants,who are customers in fortune-telling markets, were invited to take part in the study. Methods of data collection were predominatelycase interviews. The ten anonymous customerswere interviewed in different times to understand their perceived feelings of past fortune-telling experiences as opposed to the customers’ value they perceive in the numerology consulting center operated by the researcher.Following Zeithaml’s theory (1988) about perspectives on customer‐ perceived value, this study, fromcustomers’ perspectives, explore the benefits that numerology-consulting customers perceive, such as changes in personal life or attitudes, and the overall value they perceiveafter assessing money and time costs they spend on consulting services.Results of this studyshed light on both numerology consulting centers in Taiwan for having clear understanding of customers’ demands and values, and future related research. JI, HUI-RU 紀慧如 2017 學位論文 ; thesis 53 zh-TW |
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碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === Customer‐ perceived value means “the consumer’s overall assessment of the
utility of a product based on perceptions of what is received and what is given.”
(Zeithaml, 1988)In Taiwan, many markets of numerology consulting, commonly
known as fortune-telling, few people concern about customers’ perceived value after
the fortune-telling. Also, relevantstudies on customers’ perceived value are rare.
Therefore, the research focuses on how numerology industry createshigh quality
ofcustomers’ value in order to build up brand-images. Qualitative research method
wasemployed and ten different-aged participants,who are customers in
fortune-telling markets, were invited to take part in the study. Methods of data
collection were predominatelycase interviews. The ten anonymous customerswere
interviewed in different times to understand their perceived feelings of past
fortune-telling experiences as opposed to the customers’ value they perceive in the
numerology consulting center operated by the researcher.Following Zeithaml’s
theory (1988) about perspectives on customer‐ perceived value, this
study, fromcustomers’ perspectives, explore the benefits that numerology-consulting
customers perceive, such as changes in personal life or attitudes, and the overall
value they perceiveafter assessing money and time costs they spend on consulting
services.Results of this studyshed light on both numerology consulting centers in
Taiwan for having clear understanding of customers’ demands and values, and
future related research.
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author2 |
JI, HUI-RU |
author_facet |
JI, HUI-RU LIN, JING-YI 林靜宜 |
author |
LIN, JING-YI 林靜宜 |
spellingShingle |
LIN, JING-YI 林靜宜 Exploring Numerology Industry Base on a Perspective of Customer Value |
author_sort |
LIN, JING-YI |
title |
Exploring Numerology Industry Base on a Perspective of Customer Value |
title_short |
Exploring Numerology Industry Base on a Perspective of Customer Value |
title_full |
Exploring Numerology Industry Base on a Perspective of Customer Value |
title_fullStr |
Exploring Numerology Industry Base on a Perspective of Customer Value |
title_full_unstemmed |
Exploring Numerology Industry Base on a Perspective of Customer Value |
title_sort |
exploring numerology industry base on a perspective of customer value |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/e7na5m |
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