Experiential Marketing of Luxury Goods Consumption in Taiwan: The Role of Perceived Value in the Link Between Consumer Experience of Product Launch Events and Purchase Intention
碩士 === 東海大學 === 餐旅管理學系 === 105 === This study investigates how brand experience affects perceived value and purchase intention in the context of luxury goods consumption. The underlying analysis is based on the experience marketing perspective. This study was conducted using questionnaires and in-de...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t78yeq |