Product Positioning for Flying Cow Milk by White Space Theory – Confirmed by Sensory Evaluation
碩士 === 東海大學 === 餐旅管理學系 === 105 === The evolution of the fresh milk market has shifted gear from few monopolies to the diverse market players consisting of imported milk, domestic name brand, farmers’ private label etc., which make the fresh milk market very competitive. It gave rise to the consumer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b87jhh |