Believing Negatives or Ignoring Positives:Effects of the Credibility of Two-Way Review Mechanisms on Risk Perception and Reuse Intention
碩士 === 東海大學 === 餐旅管理學系 === 105 === The booming development of information technology has affected consumer behavior in recent years. The emergence of peer-to-peer platforms, also known as the “Sharing Economy,” has enabled individuals to share their idle resources with others. The Sharing Economy is...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99hv9n |