The Impact of Customer Perceived Value on The Customer Citizenship Behavior:The Case of Real Estate in Central Taiwan

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 105 === The purpose of this research is to examine how the perceived value affect cus-tomer citizenship behavior (recommendation and feedback behavior). Considering the cost of expense is high to maintain loyalty customers, hence, it is necessary to know to what exte...

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Bibliographic Details
Main Authors: Yu-Lang Lu, 盧玉郎
Other Authors: Jin-Shan Wu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/83227359558074922761