Strategic Orientation, Marketing Capabilities, and Competitive Advantage –The Case of B&T Company
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 105 === Strategic orientations have recently captured a great deal of attention due to its increasing relevance to business performance. However, current research on the relationship between strategic orientations and competitive advantage is still short on explainin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/egqq5d |