A Study on Brand Image, Perceived Value and Customer Loyalty - The Case of Maybelline
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 105 === Following the benefits of globalization and online marketing, the cosmetics industry has been affected by changing rapidly industrial environments and increasing market competition, and faced the market competition of global cosmetics manufacturers. In recent...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z5ayfk |