A Research on the Marketing of Nonprofit Social Welfare Organizations: A Case Study of Hondao Elderly Welfare Foundation
碩士 === 東海大學 === 第三部門碩士在職專班 === 105 === This research was conducted using single-case embedded research design method. Data were collected during the research period in the form of documents, archives and interviews, where Kotler’s marketing mix, The Marketing Theory of 6Ps (Products, Price, Prom...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61775098938646275183 |