Marketing Communications Under The Big Data Cogitation
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === The purpose of this study is to find out the benefits of diverse business models and the correlation between big data and integrated marketing communications (IMC) by analyzing consumer behavior. In order to understand the consumer purchasing power under the...
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| Format: | Others |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4v53s7 |