A Study on Consumers Behavior of Electronic Word - of - mouth Communication
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === This study aims to investigate the antecedents of consumers’intention to engage in eWOM communication. Through a survey, respondents were required to reflect on recent positive or negative shopping experiences. The findings reveal that intentions to engage in...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6putnn |