The Effect of Commercial Intent Disclosure on the Attitude toward Bloggers
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === In the light of the development of social media and products, consumers use the E-WOM before they buy goods. E-WOM is getting more and more important, it can influence our purchase decision and business model in the past. Many companies hire bloggers to manip...
Main Authors: | CHANG,CHE HAO, 張哲豪 |
---|---|
Other Authors: | 廖森貴 |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/qsz9bc |
Similar Items
-
Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers
by: 邱瑜庭 -
The Consumer’s Purchase Intention and Attitude on Blogger’s Paid News
by: Chieh,Man-Chang, et al.
Published: (2016) -
The Impact of Relationship Quality Between Blogger and Reader on the Effect of Blogger Recommendation with Different Degree of Blogger Commercialization
by: Yu Rou Kao, et al.
Published: (2014) -
Consumer attitudes towards beauty bloggers and paid blog advertisements on purchase intention in Vietnam
by: Van Dat Tran, et al.
Published: (2019-11-01) -
The Impact of Social Capital on Blogger’s Personal Brand Value -The Mediating Role of Types of Blogger Self-disclosure
by: Wei-Chung Fan, et al.
Published: (2011)