The Study on Business Strategies of Scotch Whisky in Taiwan -A Case Study of A Company

碩士 === 國立臺北科技大學 === 經營管理系碩士在職專班 === 105 === Often see the Taiwan spirits market in the news, whether GDP growth or recession continues, the spirits market is constantly growing, especially in the category of whiskey. The consumption habits of imported spirits, whiskey is currently based. There are s...

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Bibliographic Details
Main Authors: Lo,Kuo Hsiu, 羅國秀
Other Authors: 廖森貴
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/dmd858