Examining the Antecedents of Consumer Cognitive Processing and Its Effect on Purchase Intention
碩士 === 淡江大學 === 資訊管理學系碩士班 === 105 === How do customers assess product quality when confronted with multiple cues? This study examines the dissimilar use of product information cues in product evaluations of Web sites and how to affecton the relationships among the antecedents of consumer cognition (...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2rte67 |