Monitoring Public Relations Crisis by Social Media Control Charts
碩士 === 淡江大學 === 資訊管理學系碩士班 === 105 === Public relations crisis occurs when unexpected events damage the organization’s image. The organization may face a disastrous consequence if the crisis is not attended. To avoid the crisis, the organization has to know the public’s appraisals constantly and comp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/excs6p |