Product Involvement of Nike and Adidas Sneaker Consumers in Taiwan’s Ximending Shopping Area and the Influence of Promotional Activities on their Brand Awareness and Purchase Intention
碩士 === 德明財經科技大學 === 行銷管理系 === 105 === This study investigated the product involvement of consumers of Nike and Adidas sneakers, and the influence of promotional activities on their brand awareness and purchase intention. A questionnaire was distributed in the Ximending shopping area between May 13,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53r9bs |