A study on Marketing Strategy of Specialty Coffee Shop in Coffee Market - Case of Kantata Coffee
碩士 === 德明財經科技大學 === 行銷管理系 === 105 === This study is based on one well-managed specialty coffee shop in Neihu, Kantata Coffee. The questionnaire survey is done by convenience sampling and analyzed with IBM SPSS Statistics, which includes reliability, validity, critical ratio, descriptive, factor, var...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m24jfa |