The Study on Platform Strategy of Online Travel Agencies
碩士 === 德明財經科技大學 === 行銷管理系 === 105 === With the rise of the Internet economy, a number of online travel agencies （OTA） or platforms emerged rapidly in recent years. Given the high failure rates of online travel business, the platform strategy has been brought to our attention. This study aims to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4dxk54 |