An Analysis of Museum Websites from the Perspectives of Museum Marketing
碩士 === 國立臺南藝術大學 === 博物館學與古物維護研究所 === 105 === This study analyzes the museum website from the perspective of museum marketing, further summarizes the categories based on the literature, and applies the content analysis method in order to understand: (1) how the internet marketing theory can be applie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56134725694337492944 |