A Study on the Relativity of Demographic Variables for Brand Image Attitude and Customer LoyaltyA Case Study of Wowprime Group
碩士 === 東南科技大學 === 工業管理研究所 === 105 === Abstract Marketing expert Kotler said: "good restaurant food and dining experience the same famous." Consumers go to Starbucks not only to drink a cup of coffee, but also enjoy the coffee culture; to Wang goods not only for a steak, but also for the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3r6nws |