Content Planning of Museum Social Media ── A Case Study of Facebook Fan Pages of The National Taiwan Science Education Center

碩士 === 國立臺北藝術大學 === 博物館研究所 === 105 === Social media as a key marketing strategy to extend brand influence has become significant in museum management. Yet, such strategy is often disturbed about shortage of staff and content. Drawing data from Facebook Page of National Taiwan Science Education C...

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Bibliographic Details
Main Authors: YANG, YUEH-HAN, 楊越涵
Other Authors: CHEN, CHIA-LI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/fb27mz