Application of Quality Function Development on Consumption Value of Pre-need Funeral Contracts
碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 105 === The objective of the study was to investigate the consumer’s emphasis on the value of the pre-arrangement contract for better business techniques in order to improve their acceptance of the product. In the five constructs of the consumption value theory, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ck5wsn |