The Study for the Relationships among Experiential Marketing, ExperientialValue and Consumer Satisfactionon the Sports Service ofDecathlon in Taipei

碩士 === 臺北市立大學 === 體育學系 === 105 === The purpose of this study was to discuss the experiential marketing, experiential value, consumer satisfaction on the sports service of Decathlon in Taipei. Self-compilation questionnaires were used in this study. This study conducts a questionnaire-type survey at...

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Bibliographic Details
Main Authors: Chuang, Tsung-Ta, 莊宗達
Other Authors: 戴遐齡
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/w3km4q