The Study for the Relationships among Experiential Marketing, ExperientialValue and Consumer Satisfactionon the Sports Service ofDecathlon in Taipei
碩士 === 臺北市立大學 === 體育學系 === 105 === The purpose of this study was to discuss the experiential marketing, experiential value, consumer satisfaction on the sports service of Decathlon in Taipei. Self-compilation questionnaires were used in this study. This study conducts a questionnaire-type survey at...
Main Authors: | Chuang, Tsung-Ta, 莊宗達 |
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Other Authors: | 戴遐齡 |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/w3km4q |
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