The Study of Fast Fashion Brand Extension Strategy in Sportswear Market
碩士 === 臺北市立大學 === 休閒運動管理學系碩士班 === 105 === In order to enhance the brand equity, brand management and brand extension are used as a strategy by corporate. Fast fashion brand also uses the same strategy to expand the global retail market. The main purpose of this research is to study if the expansion...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7nd695 |