Effect of Mobile Advertising Content and Dissemination Technique on Consumer Attitudes and Intention Toward Mobile Advertising
碩士 === 萬能科技大學 === 經營管理研究所 === 105 === Since the smart mobile devices increase the penetration in the market, it brings a vast effect of human’s life. The mobile devices have the characteristics of customization, synchronicity and location-based. So when the mobile devices become an advertising mediu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89427836119497728731 |