The Study of Experiential Marketing ,Brand Credibility and Purchasing Intention- A Case of Cosmetics

碩士 === 萬能科技大學 === 經營管理研究所 === 105 === Skin care for the girls from the previous to the present is the most important thing. As society becomes more developed, the quality of life with higher levels of education, social attitudes change, regardless of gender and age are now the pursuit of beauty. Cos...

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Bibliographic Details
Main Authors: NGUYEN, HONG-HOAI-PHUONG, 阮紅懷芳
Other Authors: SUN,YA-CHUNG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/64792965505514110450