A Comparative Study of Professional Baseball Culture between Taiwan and Japan- A Perspective from Stadium Image, Idolatry to Franchise Player and Fan’s Loyalty

碩士 === 文藻外語大學 === 國際事業暨文化交流研究所 === 105 === Abstract Baseball was introduced to Taiwan by Japan during the Japanese occupation. Under the Japanese influence baseball became the national ball game in Taiwan. The establishment of CPBL (Chinese Professional Baseball League) has been flourishing for many...

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Bibliographic Details
Main Author: 林怡伶
Other Authors: 蔡正飛
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/by329h