The Moderating Effects of Affect Attachment and Materialism between Anthropomorphized Brand Roles and Purchase Intention
碩士 === 國立雲林科技大學 === 企業管理系 === 105 === In this study, three experiments were carried out to study the effect of The Moderating Effects of Affect Attachment and Materialism between Anthropomorphized Brand Roles and Purchase Intention. Through the study of the results found that when the anthropomorphi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3ycu65 |