The Influences of Endorser Type and Product Information on Advertising Effect
碩士 === 國立雲林科技大學 === 企業管理系 === 105 === The purpose of this study is to discuss the influence of endorser type and product information on the advertising effect of volleyball shoes. This study using the experimental method for empirical. The endorser type was divided into professional endorser,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ahcbqj |