Highly Valuable due to Rarity！The Impacts of Time and Quantity Scarcity on Product Purchase Intention.
碩士 === 國立雲林科技大學 === 企業管理系 === 105 === Marketing strategy of scarcity is widely used today, businessman promote the intention of purchase by giving message of scarcity about time and quantity to increase the purchase intention of consumer through the impulse buying and the need for uniqueness of cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tnswdt |